
A worker installs solar panels at the Northern Alberta Institute of Technology in 2012. (Photo by NAIT via Creative Commons)
For many people, checking out online reviews is a standard step before selecting a restaurant, hotel, spa, mechanic, even a hospital or place to buy a pet.
The sprawling review website Yelp has been one of the main places where people looking to install solar systems vet or search for companies; and many solar companies have felt compelled to list their services there.
But the founders of SolarReviews, launched in November, think they can offer a more specialized and more valuable option, with reviews of solar products and services in a variety of categories, curated by staff with industry experience and also offering free quotes online.
In February, Lakewood, Colorado-based SolarReviews acquired Solar-Estimate.org, which provides free estimates on the finances of wind, solar PV or other solar systems based on where people live, their energy use and type of building.
“There are other online directories of solar companies, but there are no other sites who are focused on customer reviews,” said Jesse Truax, SolarReviews co-founder and vice president of marketing and business development. “Up until this point, solar installers have had to rely on a hodgepodge of reviews websites to promote their customer reviews, although none of them were optimal for the solar industry. →